MY SUPER POWERS
DIRECTING CREATIVITY
I am a Creative Director by nature. Not only have an exquisite eye for good work, as I am very good at guiding the execution of the work without diluting the vision.
SMASHING THE BOX
If you want daring, truly disruptive, big, and rich creative thinking.
I’m definitely your man.
NOT AN AD
I am an Experiential and Social Wizard.
I specialize in making work that works as an ad but it does not feel like it.
Even if the work is film or print. Always not an ad is my motto.
Me as the cutest baby you’ve ever seen.
You’re welcome!
I got into advertising because I want to change the friggin’ world and I believe communications have the power to do that.
I think work can be interesting, exciting , impactful, beautiful, compelling, move audiences, touch hearts, teach things and still do its commercial job.
I have been a story-telling and creative devising professional for the past 18 years in theatre, cinema and TV, and since 2018 I brought my set of skills to Creative Direction.
My experience makes me a Guru of all things Social and Experiential. Anything that can’t feel like an ad. That’s where my magic resides.
My strengths are creative ideation, creative supervision and creative direction; making sure the concept is powerful, the execution is right and that the vision does not dilute through the production process.
I also write, make music, and I make theatre and that informs my creative everyday.
I trained in Advertising at the Jolt Academy, and in Creative Direction at Central Saint Martins and I was nominated to a Drum Award in 2022.
A fun fact about me is that I am a creative but also a working actor.
So during the day I might be behind my Mac or in studio a running a shoot, and by night I’ll be singing and dancing full-out on a West End stage.
It’s a busy life, but when I am not working, I am probably reading books, travelling, working out, playing the piano badly or dreaming of getting a dog.