ACCESS THE VAULT
The challenge
Create a brand for a life coaching business
The process
To create a human brand the we needed a process that would approach humanity to the brading. So we called a theatre director and a sculptor to work together in what this brand would look like if it was a human being.
The idea
ATV, The DNA of Healing
Developing from the idea of Kitsung, an ancient technique of repairing objects with gold, we created the brand that uses the scars on their clients to transform pain them into beauty.
