In 2024, Fernando was invited to lead a major re-brand campaign for Brother US, the printing company. Fernando Creative Directed a team of creatives and designers to respond to a huge challenge. How to make printing relevant for Gen Z.
A series of creative works came from that answer including OOH’s supporting small businesses, OOH’s that print, collaborations with creators and makers and a shared economy app, the Uber of printing. Need a printer, find a brother.