LIPTON

The pitch that won Lipton to Billion Dollar Boy

The Challenge:
To win Lipton as a client for BDB.

The Solution
Lipton defines themselves as a sunny and positive brand, basically sunshine in a bottle.
For the pitch I developed a series of activations around the concept of Liquid Sunshine.
The gran finale that stole their heart was an OOH piece: A giant bottle you can climb and jump into coming through to a swimming pool.
Yes! A secret lido inside a bottle of Lipton Ice Tea.

(BDB did not only get the job. Lipton made them their main Social Agency)

Creative Concept: Fernando Mariano
Production: Pitch Team, Billion Dollar Boy Europe