Fernando took the helm as the Lead Creative on the winning pitch for BDB's acquisition of the Lipton social account. He introduced the brand concept "Liquid Sunshine" and presented a series of creator-powered ideas aligned with this theme. The pitch concluded with a bold move: introducing the Lipton Lido—an out-of-home experience you can dive into.

MAKING LIPTON A
GEN Z GO TO BRAND

Following his victory, Fernando provided creative support to Lipton Australia in a campaign titled "Passing on the Sunshine," under the creative direction of Natalie Fox. This dynamic out-of-home campaign featured TikToks showcasing creators and audiences passing on a Lipton bottle and spreading good vibes.