Netflix - Theatre Artists Fund
The Challenge
On the very sad one-year anniversary of the shutdown of theatres, how to get people excited to return to the theatres after the third lockdown?
The Idea
LOVE IT. SAY IT. SAVE IT.
Send the Theatre a message expressing how much you miss it.
A social media challenge in three steps:
Write a note on a post-it.
Take a pic.
Post it on socials using the hashtag #loveitsaveit.
When using the hashtag don't forget to donate.
The AR Solution
An AR filter that when pointed to a wall shows all post-it notes sent to the theatre, and allows users to read all messages sent.
Filter downloads would have a small cost that would reverse directly to the Theatre Artists Fund - Netflix.
AR Filter close to a wall