Nintendo approached Fernando for the launch of two major releases in 2022: Splatoon 3 and Nintendo Sports. Given the saturation of unboxing content on the internet for new products, it was crucial for Fernando and Nintendo to incorporate a broader narrative into the content. The concept emphatically demonstrated that gameplay serves as a unifying force for family and friends.

DITCH THE UNBOX.
USING CREATOR’S POWER AT ITS MAXIMUM