In 2024, Samsung approached Fernando to make the Galaxy Play Cup more engaging for fans.
The solution: Let fans play to help their teams earn points. Twitch streamers play on one side, while their fans join in from home, contributing to the score—creating one large team. More play, more fun.
The prize: A limited-edition Fortnite map, designed exclusively for Samsung, available for the duration of TwichCon only on Samsung phones.

This work was developed in a team with Jade Arroyo, Fernando’s often creative partner

 
 

CELEBRATING SAMSUNG’S LEGACY AND HERITAGE

 

In 2023, Fernando served as the Creative Director during the embryonic phase of an influencer event for the launch of the new phone: Samsung Galaxy Flip Retro. The event was a time capsule, transporting attendees back to 2003 with a Y2K party inspired by the history of Samsung and celebrating its legacy.