NINTENDO

The Challenge:
Launch the game Splatoon 3 by using influencers and showing game play.

The Solution:
Bring the visuals of the game to human play.
On this campaign we invited influencers to challenge their family and friends to a game and the winner would win the right to splat the looser.

Creative Concept: Fernando Mariano
Creative Supervision: Natalie Fox
Production: Billion Dollar Boy Europe