NETFLIX
Theatre Artists Fund

Helping Raise Money for the Theatre Industry during the pandemic

Theatre workers were the first to lose their jobs and the last to get them back. culture was at risk and the TAF was there to help those artist survive.
To help them raise funds we made that simile real by virtually dressing up theatres in black drapes blacking out cultural spots across the country to raise money for the theatre industry. In collaboration with Google during this campaign, all cultural spaces in the UK would be blacked out from Google Maps, and for every pound donated a pixel of the building would be revealed, so audiences together could bring theatres back to life.

Creative: Fernando Mariano and Ruca Verde
Production: TAF Netfix