HYBRID CREATIVE DIRECTOR
AT YOUR SERVICE M’LORD

I DON’T MAKE ADS.
I MAKE CRAZY SH*T THAT HAPPENS
TO SELL STUFF

TO

 

Sometimes a Senior Creative, sometimes a Creative Lead, and other times a Creative Director…
Call me whatever you want but expect out-of-the-box, smashing concepts, crazy visuals, and powerful disruptive stories.

WANNA KNOW SECRET?!
I NEVER LOST A PITCH

I am a Social Creative.
I specialize in influencer and experiential work, with expertise in Instagram, TikTok, YouTube and Twitch
I have worked with some of the most important brands in the world in a variety of industries and markets including UK, US, LATAM, Spain, Portugal and the Nordics.


POLYGLOT.
AND I CAN SAY THAT IN THREE LANGUAGES, HENNY
English, Portuguese, and Spanish.

 

TONS OF MARKETS, TONS OF INDUSTRIES

BEAUTY, LUXURY
& FASHION

ENTERTAINMENT & BROADCAST

FOOD & BEVERAGE

GAMING

CHARITY

FINANCE & INSURANCE

TRAVEL & LIFESTYLE

 
“ We have worked with Fernando as a Creative Lead on a few different projects varying in nature from social through to big experiential builds. His dedication to research and exploration are one of the best reasons to work with him, he throws himself into the subject with lots of enthusiasm and brings great energy into a creative team to get it over the finish line.”
— Kate Els, Blacklist Creative
 

WINNER, WINNER, CHIK’N DINNER

 
 
 
 
 

 

WERK, WERK, WERK, WERK, WERK

GET YOUR GUIDE

DÉCLEOR

STAR TREK

NETFLIX

PIZZA EXPRESS

ACT UP

YSL BEAUTÉ

LIPTON

WALKERS

SANTANDER

COMPARE THE MARKET

SOAP & GLORY

NINTENDO

MISSION IMPOSSIBLE 7

 
 

CALL ME, BABES

 

UK +44 7765172058
SPAIN +34 645680991

fernandofmariano@gmail.com

 
 

OMG I LOVE YOU. WHAT WAS YOUR NAME AGAIN?!

 

MY NAME?
Call me Fer
MY AGE?
Don’t be so rude.
MY SUPERPOWERS?
All things Social
Experiences, experiences, experiences.
Younger, daring, and out-of-the-box audiences.
WHAT CAN I OFFER?
Creative support
Creative leadership
Creative Direction
ART OR COPY?
Hybrid all the way baby. Driven by stories, empowered by visuals
BACKGROUND
Theatre and filmmaking.

WHERE HAVE YOU BEEN ALL MY LIFE?

CV (OR CLICK HERE TO DOWNLOAD)

2024

  • VML
    Creative Director
    Led a successful pitch for the Samsung social media account.

  • t Ok Cool
    Creative Lead
    Developed the launch and social tone of voice (TOV) for Cruzcampo, a Heineken brand.

  • Slaps
    Creative Director
    Led a team of creatives on a pitch for Brother USA.

  • Blacklist Creative
    Creative Director
    Led the team on a series of major blockbuster films and TV shows, including "Zombies 4.", Mission Impossible 7 and Star Trek.

2023

  • Samsung
    Creative Director
    Led the team in preparing social media campaigns for a new telephone launch.

  • Hogarth
    Creative Director
    Led the team in winning two major finance social media pitches for Santander and Compare the Meerkat.

2021 - 2022

  • Billion Dollar Boy
    Creative
    Led various influencer and creator campaigns for clients including L'Oreal, Pepsi, and Heineken.

2021

  • Truant
    Creative
    Developed advertising work for Pizza Express.

2020

  • Netflix
    Creative
    Developed campaigns for the Netflix Theatre Artist's Fund during the pandemic.

2017 - 2020

  • (Un)Finished Works
    Founder and Creative Director
    Led advertising and design projects for smaller brands and startups.

2013 - 2017

  • ACT UP London
    Creative Activist
    Developed guerrilla activism projects for ACT UP London, focusing on social issues such as Prep and migrant rights.

2003 - 2011

  • Pink Panthers
    Creative Activist
    Led guerrilla activism projects for the Pink Panthers Portugal, advocating for LGBT rights and decriminalization of abortion.

TRAINING

  • BA in Musical Theatre
    University of East London

  • MA In Advanced Theatre Practise
    Central School of Speech and Drama

  • Diploma Creative Direction
    Elvtr and McCann

  • Diploma Advertising
    London College of Communication