HYBRID CREATIVE DIRECTOR
AT YOUR SERVICE M’LORD
I DON’T MAKE ADS.
I MAKE CRAZY SH*T THAT HAPPENS
TO SELL STUFF
TO
Sometimes a Senior Creative, sometimes a Creative Lead, and other times a Creative Director…
Call me whatever you want but expect out-of-the-box, smashing concepts, crazy visuals, and powerful disruptive stories.
PITCH SPECIALIST
80% WINNING RATE
I am a Social Creative.
I specialize in influencer and experiential work, with expertise in Instagram, TikTok, YouTube and Twitch
I have worked with some of the most important brands in the world in a variety of industries and markets including UK, US, LATAM, Spain, Portugal and the Nordics.
POLYGLOT.
I CAN SAY THAT IN THREE LANGUAGES BABY!
English, Portuguese, and Spanish.
TONS OF MARKETS, TONS OF INDUSTRIES
BEAUTY, LUXURY
& FASHION
ENTERTAINMENT & BROADCAST
ELECTRONICS
Whatever it is, the way you tell your story online can make all the difference.
FOOD & BEVERAGE
GAMING
CHARITY
FINANCE & INSURANCE
TRAVEL & LIFESTYLE
“ We have worked with Fernando as a Creative Lead on a few different projects varying in nature from social through to big experiential builds. His dedication to research and exploration are one of the best reasons to work with him, he throws himself into the subject with lots of enthusiasm and brings great energy into a creative team to get it over the finish line.”
WINNER, WINNER, CHIK’N DINNER
WERK, WERK, WERK, WERK, WERK
GET YOUR GUIDE
DÉCLEOR
STAR TREK
PIZZA EXPRESS
ACT UP
YSL BEAUTÉ
SAMSUNG
Whatever it is, the way you tell your story online can make all the difference.
LIPTON
WALKERS
SANTANDER
COMPARE THE MARKET
SOAP & GLORY
NINTENDO
MISSION IMPOSSIBLE 7
CALL ME, BABES
UK +44 7765172058
SPAIN +34 645680991
fernandofmariano@gmail.com
OMG I LOVE YOU. WHAT WAS YOUR NAME AGAIN?!
MY NAME?
Call me Fer
MY AGE?
Don’t be so rude.
MY SUPERPOWERS?
All things Social
Experiences, experiences, experiences.
Younger, daring, and out-of-the-box audiences.
WHAT CAN I OFFER?
Creative support
Creative leadership
Creative Direction
ART OR COPY?
Hybrid all the way baby. Driven by stories, empowered by visuals
BACKGROUND
Theatre and filmmaking.
WHERE HAVE YOU BEEN ALL MY LIFE?
CV (OR CLICK HERE TO DOWNLOAD)
2024
VML
Creative Director
Led a successful pitch for the Samsung social media account.t Ok Cool
Creative Lead
Developed the launch and social tone of voice (TOV) for Cruzcampo, a Heineken brand.Slaps
Creative Director
Led a team of creatives on a pitch for Brother USA.Blacklist Creative
Creative Director
Led the team on a series of major blockbuster films and TV shows, including "Zombies 4.", Mission Impossible 7 and Star Trek.
2023
Samsung
Creative Director
Led the team in preparing social media campaigns for a new telephone launch.Hogarth
Creative Director
Led the team in winning two major finance social media pitches for Santander and Compare the Meerkat.
2021 - 2022
Billion Dollar Boy
Creative
Led various influencer and creator campaigns for clients including L'Oreal, Pepsi, and Heineken.
2021
Truant
Creative
Developed advertising work for Pizza Express.
2020
Netflix
Creative
Developed campaigns for the Netflix Theatre Artist's Fund during the pandemic.
2017 - 2020
(Un)Finished Works
Founder and Creative Director
Led advertising and design projects for smaller brands and startups.
2013 - 2017
ACT UP London
Creative Activist
Developed guerrilla activism projects for ACT UP London, focusing on social issues such as Prep and migrant rights.
2003 - 2011
Pink Panthers
Creative Activist
Led guerrilla activism projects for the Pink Panthers Portugal, advocating for LGBT rights and decriminalization of abortion.
TRAINING
BA in Musical Theatre
University of East LondonMA In Advanced Theatre Practise
Central School of Speech and DramaDiploma Creative Direction
Elvtr and McCannDiploma Advertising
London College of Communication